DesktopDollars pays on a per ad basis (1 ad every 30 seconds = 120 ads per hour). Desktop dollars pays 45% of the ad revenue to you, 15% from direct referrals, 5% from 2nd level referrals, 2% from 3rd level referrals, and 1% from 4th, 5th and 6th level referrals. March's payout worked out to roughly $0.30 CDN per hour ($0.20 US) to you (not counting referrals). Not bad considering that you need not be actively surfing. In fact, you can earn money without viewing any ads. Unlike many other programs, if a referral views more ads than you, you still get credit for ALL of their ads.
| You | Direct Referral | 2nd Level Referrals | 3rd Level Referrals | 4th Level Referrals | 5th Level Referrals | 6th Level Referrals | |
| Hourly Rate | $0.30 | $0.10 | $0.033 | $0.013 | $0.013 | $0.013 | $0.013 |
| 30 hour rate | $9.00 | $3.00 | $1.00 | $0.40 | $0.40 | $0.40 | $0.40 |
Assume that you're kind of timid, and are only able to scratch out two direct referrals. Those two referrals are also timid, and are only able to scratch out two referrals each, and so on. Assuming each member is on for 30 hours per month, this is is how the money breaks down (in Canadian dollars):
| Level | Quantity | 30 Hr. Rate | Total Earnings |
| You | 1 | $9.00 | $9.00 |
| Direct Referrals | 2 | $3.00 | $6.00 |
| 2nd Level Referrals | 4 | $1.00 | $4.00 |
| 3rd Level Referrals | 8 | $0.40 | $3.20 |
| 4th Level Referrals | 16 | $0.40 | $3.20 |
| 5th Level Referrals | 32 | $0.40 | $6.40 |
| 6th Level Referrals | 64 | $0.40 | $12.80 |
|
Total |
$44.60 | ||
One case of beer. Not bad for doing nothing.
Now if you and each referral referred one extra person, assuming 30 hour per month usage, here's how the money breaks down:
| Level | Quantity | 30 Hr. Rate | Total Earnings |
| You | 1 | $9.00 | $9.00 |
| Direct Referrals | 3 | $3.00 | $9.00 |
| 2nd Level Referrals | 9 | $1.00 | $9.00 |
| 3rd Level Referrals | 27 | $0.40 | $10.80 |
| 4th Level Referrals | 81 | $0.40 | $16.20 |
| 5th Level Referrals | 243 | $0.40 | $48.60 |
| 6th Level Referrals | 729 | $0.40 | $145.80 |
|
Total |
$248.40 | ||
That will buy you 6-8 cases of beer, depending on brand. And if you view zero ads that month, you'll still be able to buy those 6-8 cases. And if a referral logs 64,800 ads (that's 540 hours), you'll get credit for all 64,800 ads. Sweet!
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